Make Room For Things That Don't Scale

When we look at the speed of innovation and technology, specifically the boom of artificial intelligence over the past few years, the capabilities now exist for us to do an incredible amount of things at scale, for better or for worse,

But I am increasingly convinced that the magic, that the secret to success in the future, will be in doing things that don't scale and doing them incredibly well.

I am not saying not to do things at scale, but to be on the hunt for the things that will still be important that don't scale. The things that someone looks at and knows that a human was responsible for them and it matters. The things that are uniquely human, things even if you could scale it, you shouldn't because it would ruin what that action or experience means. Things like that is where future advantages will be found and maintained.

For example, last month, I hosted the 50th gentleman's dinner since May of 2019. This experiment in human connection all started with a simple hunch that a new friend, John, and I co-hosted dinner where I would bring three people that he didn't know and he would bring three people that I didn't know. I would host in my garden and cook for everyone, and we would see where the night took us...