13/40 - Staying In Touch

In his book, Never Eat Alone, Keith Ferrazzi talks about the power of "loose connections." While I'd never heard it called that, I realized that it was something that I'd been doing for a very long time.

The basic idea is that not every connection has to be deep and consistent, but that there is power in being able to cultivate a vast network of people that will always take your call, even if it has been a long time since you last had a meaningful interaction. That book was written well before social media made the art of the loose connection even easier than it used to be.